Section 3

(UA) Соціальна економіка та пріоритети соціального розвитку
(FR) Économie sociale et priorités du développement social
(DE) Sozialwirtschaft und Prioritäten der sozialen Entwicklung

The Application of Lean Tools in Public Services: The Case of a Tertiary Personal Healthcare Facility
Martyna Atraškevičienė & prof.dr. Andrius Stasiukynas
Mykolas Romeris University, Vilnius, Lithuania

The Impact of Cross-Cultural Interaction on Economic Strategies in Hybrid Regimes: Lessons from the Gulf Cooperation Council (GCC)
Oksana Didyk,
MBA in Marketing, PhD in Political Science,
Strategic Marketing Advisor, Published Author, Lecturer of Courses on Branding, Global Political Economy and Strategic Management of SME`s
Simon Kuznets Kharkiv National University of Economics

Formation of motivational mechanisms of personnel in agricultural enterprises under martial law
Dmytro Shyian
Full Doctor in Economics, Professor,
Simon Kuznets Kharkiv National University of Economics
Yelyzaveta Sevriukova, PhD in Economics,National
Technical University «Kharkiv Polytechnic Institute»
Simon Kuznets Kharkiv National University of Economics
National Technical University «Kharkiv Polytechnic Institute»

Social responsibility of public administration in ensuring sustainable development
NADIIA KALASHNYK
Doctor of Science in Public Administration, Professor
National Forestry University of Ukraine

Social Development Priority: Transforming Social Services in Communities. Experience of the Kharkiv region
Viktoriia Tyshchenko
Simon Kuznets Kharkiv National University of Economics

European Digital Innovation Hubs
as a potential driver of social economy in Ukraine
Nataliia Gavkalova
Oleh Kunitsyn
Simon Kuznets Kharkiv National University of Economics

Ethics of Communication in the Era of Artificial Intelligence and Business Digitalization
SEMENCHENKO ALINA
(PhD in Economics, Associate professor)
SEMENCHENKO ANDRII
(PhD in Economics, Associate professor)
Simon Kuznets Kharkiv National University of Economics

MODELLING ECONOMIC PRODUCTIVITY OF UKRAINE IN THE CONTEXT OF MILITARY CHALLENGES
Doctor of Economics, Professor Tatyana Shtal
PhD in Economics, Professor Olena Kot
PhD in Economics, Associate Professor Olena BUTENKO
PhD in Economics, Professor Viktoria Kozub
Simon Kuznets Kharkiv National University of Economics

HELIX MODELS AS A METHODOLOGICAL BASIS
FOR ORGANISATIONAL AND ECONOMIC SUPPORT OF INNOVATIVE ENTREPRENEURSHIP
Speakers: Daria Kravchenko, Andrii Kravchenko
Simon Kuznets Kharkiv National University of Economics

PECULIARITIES OF CONTEMPORARY
VALUE-ORIENTED MARKETING
DSc, Prof. Nadiia Lysytsia
Simon Kuznets Kharkiv National University of Economics

THE IMPORTANCE OF HEALTH REGULATORY POLICIES
FOR ACHIEVING SUSTAINABLE DEVELOPMENT
GOALS: SCOPING REVIEW
Maryna Martynenko
DSc (Economics), Professor, Department of Management,
Logistics and Innovation
Simon Kuznets Kharkiv National University of Economics

Motivation for
Volunteering under
Martial Law
Eka Stepanova
PhD, associate professor
Simon Kuznets Kharkiv National University of Economics

The humanitarian dimension of public administration in the restoration and reintegration of territories
Yashchenko Ganna
Doctor of Philosophy program student in the specialty
“Public Management and Administration”
National Forestry University of Ukraine

The Radio Marketing on social media : RFM / Rádio Comercial
Jorge Bruno Ventura / Rui Carlos Estrela
Lusófona University (Portugal)

International Non-Financial Reporting Standards and Their Adaptation in Ukrainian Companies
Leonid Konstantynovskyi
Lecturer at the Department of Entrepreneurship, Trade and Tourism Business
Simon Kuznets Kharkiv National University of Economics

War Veterans in the Labor Market of Ukraine:Employment Challenges and Social Risks
Lebedynska Olena
Associate Professor, Department of Social Economy
Demchenko Kateryna
PhD Lecturer, Department of Social Economy
Simon Kuznets Kharkiv National University of Economics

CYBERSECURITY OF HYBRID THREATS TO ORGANIZATIONS USING GEOSPATIAL TECHNOLOGIES
TETYANA NALIVAYKO, Ph.D., Associate Professor, Department of
Cybersecurity and Information Technology
Simon Kuznets Kharkiv National University of Economics

The Model of Design Augmented with AI Agents
Presenter: Anton Novakovskyi
Kharkiv National University of Radio Electronics, Postgraduate Student, Department of Applied Mathematics, Kharkiv, Ukraine.
Scientific Supervisor: Iryna Yaloveha
PhD (Engineering Sciences), Associate Professor at the Department of Applied Mathematics, Kharkiv National University of Radio Electronics;
Deputy Director of the Educational and Scientific Institute of International Relations, Simon Kuznets Kharkiv National University of Economics; Associate Professor at the Department of Economic and Mathematical Modeling, Kharkiv, Ukraine.
Kharkiv National University of Radio Electronics
Simon Kuznets Kharkiv National University of Economics

An Integrated Model
of a Project-Based
Approach to Human
Capital Development
in the Context of
Digital Transformation
OLGA PROTASENKO
Simon Kuznets Kharkiv National University of Economics

IMPROVING LINEAR PROGRAMMING MODEL
FOR ASSESSING PRODUCT SALES
TAKING INTO ACCOUNT
SOCIAL RESPONSIBILITY OF CONSUMERS
Potrashkova L i udmyla ,
Dr. Sc. (Ec ..), Prof. of Dep. of Multimedia Systems and Technologies,
Simon Kuznets Kharkiv National University of Economics

Economic support of a national health system during martial law: experience of Ukraine and key areas of concern
Mykyta Budreiko
Postgraduate student of the Department of Management,
Logistics, and Innovations
Simon Kuznets Kharkiv National University of Economics

The socio-economic dimension of ensuring the right to education in reconstruction processes
Kostyunina Yulia
student of Doctor of Philosophy program in the specialty
“Public Management and Administration”
National Forestry University of Ukraine

Socio-economic Aspects of the Transformation of Ukraine’s Agro-Industrial Sector under the Impact of Martial Law
Vladyslava Tymkovan
PhD in Economics, THG Shared Services Ltd, Manchester, UK
Oleksii Klok, PhD in Economics,
S. Kuznets KhNUE
THG Shared Services Ltd
Simon Kuznets Kharkiv National University of Economics
Areas of discussion
The conference will be held in the form of a roundtable discussion

Section 1
Economic Development in a Vulnerable World
Section1. Part 1
Section1. Part 2

Section 2
Higher Education in the Context of Sustainable Development Goals: Challenges and Expectations
Section2. Part 1

Section 4
Academic Freedom and Inclusion in the Digital Age
Section4. Part 1
Contacts:
Sending questions to promote dialogue at the conference
skced2025@hneu.net

